If you’re considering using Google AdWords for your business, you’ll want to read our post at Web-World Watch about what you should look for in an effective Google AdWords account manager.
What are your measures of success? Read this post at Web-World Watch to review my considerations of success. Find out what a micro-conversion is and why you need to have concrete measurements of success in place when using Google AdWords.
If you didn’t know it, prices on Google AdWords have really jumped this last year. So much in fact that you need to be prepared to pay to play. Visit our post on Web-World Watch for examples of escalating maximum cost per click costs. What you’ll find may scare you but for some, Google AdWords […]
Do you think that great set up for Google AdWords is enough? Not anymore, the first four weeks your ads run are crucial to your program’s overall success. Read our post at Web-World Watch on what we see happen to an account typically in the first week. This is not guessing, this is what we […]
